I am a Boomer and Beyond...alittle technology challenged. So churches, make it easy for us to find you and connect!
With all this free time many of us have at this time of the Covid19 virus.what an opportunity for us to see what churches are doing to serve their members and the community and get the attention of people searching for meaning in life!
Something for churches to remember!
People who search for info on the internet, do not read. They Scan for info they are looking for!
So they don't care about how great the Home page looks.
Most people do NOT go to the churches Home page.
They go to the page they are looking for.
Make it easy for us to find info we desire and need.
Church as we know it or have known it are in a period of transition!
Ok, so churches, make it easy for us to find your Online Sunday Service.
1. We are looking for a church online service.
2.. To begin the search, we can put a search term in Google like: "Online Sunday church service in (our city) or anywhere in the world and see what comes up. Alot depends on SEO (Search Engine Optimization) and how the content is optimized by the Content writer of the site.
3 We want to immediately see the link to the online service! It should be big and bold...pop out immediately. Even with all our free time...we want to see what we want to see and now! We don't want to see the church Home page at this time. We can look at that later! If we are a current member of a local church...we probably already know where to find the link on the church website. Maybe not. If it is more than 2 clicks to find it...it is too hard.to find. We don't want to have to look at various pages on the site and click several times to find what we want.
5. If we don't immediately see the link for the online Sunday service, we want to see the SEARCH feature. It should stand out big and bold. When we do put in "online service", we should be immediately directed to that page! If we don't find it then, we can continue searching the site, but like other people...will or may go to another church website.
6. It may be a Live service or a Y tube service which we can view at any time.
7. If this is a new church service for us..we can then look at their HOME page later.
Is the site easy to navigate?
What are they doing for people to "connect" now that we cannot meet at the church building?
Are they making it easy to connect? Zoom or some other service?
8. IF we are members of a church and are connected, and view the online service...Great! But what else is the church doing at this time of isolation of it's members? Anyone calling and checking in to see how we are doing?
With online church services, we can worship everyday online.
Good way to see what other churches are doing at this time.
I don't think things will go back to the old "normal"
We have reached a "tipping point".
Enough said. Hope this helps.
Zoom meetings are great, but do not take the place of face to face meetings.
We need to get creative and find ways to safely meet.
As the weather gets warmer...how about meeting somewhere and everyone bringing their lawn chairs and refreshments and sit 10 feet apart. Great idea for Life groups..
Maybe you could forward this on to friends and your church leadership!
Blessings
Richard
